Maison Lore
A considered social system brought Maison’s design-led objects to life online.
Overview
Maison Lore makes objects people want to live with. Their social didn't reflect any of that — it was inconsistent, undershot, and failing to communicate what made the brand worth paying attention to. We rebuilt it around the visual language the product already had.
The product had a world. The feed had none.
Beautifully made objects are easy to photograph badly. What Maison Lore needed wasn't better images — it was a consistent point of view, a way of showing the work that made the viewer feel something before they read a single word. That takes a system, not just a shoot.
We gave the feed a language it could hold.
A visual framework built around texture, negative space, and deliberate pacing. Four content formats, each serving a different part of the funnel. Two creator partnerships chosen for aesthetic alignment, not audience size. Posted consistently, refined weekly, compounded over time.
Results
Objects worth spending time with.
Organic video views across the partnership. Illustrative demo data.
Client says
“Working with them was the best call we made for our rebrand.”
Tomas G
Brand Lead, Lizzi
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